The controversial history behind China’s ‘Black Person Toothpaste’ brand
The controversial history behind China’s ‘Black Person Toothpaste…
Jun 19, 2020
goldthread2.com
The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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The Colgate Strong Teeth ad featuring a toothless granny and h…
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Behind the brand: Closeup – the fast-growing toothpaste that celebrates closeness | Unilever
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Sep 25, 2023
unilever.com
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