Doing target market interviews? Good. Just don’t make this mistake. Interviewing potential clients is one of the smartest things you can do when you're trying to understand your market. You’ll learn a ton. But here’s where people get tripped up. They interview the wrong people. If the person you’re interviewing isn’t already investing in solutions like the one you provide, their feedback can lead you in the wrong direction. Not because they’re dishonest. Because their perspective is different. P