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What do contractors misunderstand about ads that makes them lose money? They think the ad game is about the sexiest offer. Sure — smart contractors figure out offers matter. But the smartest know it’s the buyer journey. Because one cold “crazy hot” ad is a casino bet. One angle. One touchpoint. A few minutes of exposure. And then you do the dumbest thing possible: you let the homeowner go “research” you. So now they’re on Instagram. Google. Facebook. And congratulations — you just marched them s
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