Ladder TV Spot, ' 0:02 / 1:00 Life Insurance You’ll Love (Really) '
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Ladder TV Spot, ' 0:02 / 1:00 Life Insurance You’ll Love (Really) '
Dec 21, 2019
iSpot.tv
Never did it cross his mind, that they would try to cross him one day! 🙆🏻‍♀️ Ladder #bestads #bestadspage #insurance #insuranceads | Best Ads
1:01
Never did it cross his mind, that they would try to cross him one day! 🙆🏻‍♀️ Ladder #bestads #bestadspage #insurance #insuranceads | Best Ads
213.8K viewsSep 16, 2022
FacebookBest Ads
Ladder Financial Inc. TV Spot, 'Life Insurance So Good, It’ll Croc Your World'
Ladder Financial Inc. TV Spot, 'Life Insurance So Good, It’ll Croc Your World'
Apr 14, 2022
iSpot.tv
Ladder Financial Term Life Insurance TV Spot, 'Anything for Me'
Ladder Financial Term Life Insurance TV Spot, 'Anything for Me'
Sep 26, 2022
iSpot.tv
Ladder’s life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline—“Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping over-the-top “accidents” staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by Casey Storm—best known for his
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Ladder’s life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline—“Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping over-the-top “accidents” staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by Casey Storm—best known for his
1.8K views8 months ago
FacebookBuzzLeap
Ladder: Life Insurance So Good You Might Wish You Didn't Have It • Ads of the World™ | Part of The Clio Network
Ladder: Life Insurance So Good You Might Wish You Didn't Have It • Ads of the World™ | Part of The Clio Network
Apr 22, 2022
adsoftheworld.com
Ladder Financial Inc. TV Spot, '$1 Million Policy'
Ladder Financial Inc. TV Spot, '$1 Million Policy'
Aug 3, 2022
iSpot.tv
0:15
Ladder Financial Inc. TV Spot, 'Start Thinking About Life Insurance'
Oct 5, 2021
iSpot.tv
Ladder Financial Life Insurance TV Spot, 'Life Insurance You'll Love: Best Time'
Oct 31, 2020
iSpot.tv
1:01
#ad Life insurance doesn’t have to be expensive. With Ladder you can get affordable term life insurance that fits your budget. Comment “LIFE” and I’ll send you the link to get started. Follow Money Coach Vince for more money tips 👍🏾 | Money Coach Vince
1.7K views8 months ago
FacebookMoney Coach Vince
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Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
3.6K viewsSep 11, 2023
FacebookMaster Mind Maddy
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Ladder Life Insurance: So Good, You Might Wish You Didn't Have It 😂 | AYC
410.4K viewsApr 11, 2025
FacebookAYC
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Ladder Financial Inc. TV Spot, 'A Happy Feeling'
Sep 10, 2021
iSpot.tv
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This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
9.3K views8 months ago
FacebookMarketing Mentor
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Smart term life insurance for busy people. | Ladder
11.4K viewsApr 24, 2025
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Smart term life insurance for busy people. | Ladder
855.1K viewsApr 24, 2025
FacebookLadder
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Smart term life insurance for busy people. | Ladder
1.1M viewsApr 24, 2025
FacebookLadder
0:31
Smart term life insurance for busy people. | Ladder
2.7M viewsDec 17, 2024
FacebookLadder
1:00
This life insurance ad blew up — because it followed THIS RULE about HOW TO STAND OUT:To signal FRESHNESS, you must break with FAMILIARITY.This is an ad for Ladder, which targets younger… | Jason Feifer | 147 comments
147 viewsNov 24, 2024
linkedin.com
Ladder | LinkedIn
Oct 15, 2015
linkedin.com
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Life Insurance So Good… They’ll Want You Dead
16 views6 months ago
YouTubeAdsico
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The Curiologist on Instagram: ""Life Insurance So Good, They're Gonna Want You Dead." Ladder Life Insurance has gained attention with a humorous and memorable ad campaign. The campaign, created by the agency Fred & Farid Los Angeles and directed by Casey Storm, is titled "Life Insurance So Good, They're Gonna Want You Dead.""
189.1K viewsJun 15, 2024
Instagramcuriologist
DQYeKTWjol3
6 months ago
Instagram
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CRAZIEST Life Insurance Commercials On The Internet
979 viewsOct 19, 2022
YouTubeBetterWealth
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Pawan Jangra | Digital Growth Strategist on Instagram: "When life insurance meets dark comedy… Ladder just flipped the script. Instead of the usual “safe, family-first” approach, Ladder leaned into bold humor with the cheeky tagline: 👉 “Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping outrageous “accidents” staged by his own family—tapping into a real insight: nearly 50% of couples with life insurance admit to joking about the financial incentiv
495.3K views8 months ago
Instagramgrowthwithpawan
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Life Insurance So Good, It’ll Croc Your World / Funny Commercial Insurance / Ladder
1.3K viewsJun 19, 2023
YouTubebeinsure
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Your Marketing Executive on Instagram: "There are dark ads… and then there’s this ad 😂💀 Ladder really said: “Life insurance so good… your family might get ideas.” Instead of the usual emotional, family-friendly tone, they went full dark comedy — a dad dodging “accidents” clearly staged by his own family. It’s bold. It’s risky. And it works because it taps into a real insight: people joke about life insurance more than brands admit. When a brand is self-aware, funny, and brutally honest, that’s
2.8K views3 months ago
Instagrammarkutive
The Cloud ☁️ on Instagram: "Marketing genius: Using dark humor to sell life insurance. How do you make a “boring” product like life insurance interesting? Ladder did it by flipping the entire concept on its head. Instead of focusing on the sad reason you need it, they created a hilarious, dark-humor narrative around how valuable the payout is. The tagline—“Life insurance so good, they’re gonna want you de*d”—is the perfect, shocking punchline that makes the brand unforgettable. This is proof tha
8.6K views6 months ago
Instagramthecloudsociety_
Prasaran Marketing Studio | Advertising on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive
42.5K views6 months ago
Instagramprasaranstudio
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