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First who, then what. I got this from Jim Collins, one of my favorite thought leaders on the planet. And it works! Whenever I have a problem to solve, I first ask myself WHO is the best person in the world to help provide the answers I need. So when my company stopped innovating, I knew the founder of Starbucks, Howard Schultz, had faced the same challenges and could offer some advice. I was determined to reach out and connect with him - even if it took 25 attempts to get him on the phone (which
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