Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

Canlas: Correct. The more the marketers can tie it to the key KPIs that the broader C-Suite is measured on – from a finance standpoint, it's typically just three things: top line, bottom line and cash ...

We set long- and short-term metrics so that we can have a good pulse on knowing where we are. Particularly in our case, where we are on this trajectory of more long-term thinking and brand-building, ...

It's difficult to stand out among celebrities and brand activations on the year's largest stage. So we needed to break through the noise and create a campaign with a culturally relevant theme that ...

A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

As of 2022, oil accounted for over 46% of Saudi Arabia's GDP. [1] However, Aramco, Saudi Arabia's leading energy company, was dedicated to advancing Vision 2030 - the national strategy for economic ...

When aligned with a brand’s core ethos and offering, purpose-driven campaigns can improve business performance and create social benefits. Purpose beyond profits has become an expectation and a key ...

This is the story of how a sleeping giant fought back against encroaching supermarket own brands by using behavioural science and creative excellence as its weapons. It's a story of standing strong in ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

This article is part of a series of articles from the WARC Guide to making the case to the C-Suite. Read more We’ve now been running our ‘Where everything’s done proper’ campaign for eight years, and ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...