Since acquiring the Dunlop brand last year, Sumitomo Rubber Industries has busied itself developing new products such as the Dunlop Blue Response TG. But it has also turned its attention to tyres of ...

There are several ways to explain the growing popularity of all-season tyres. There are those who point to changing weather patterns in Europe, while some view these products as a cost-effective ...

With its new flagship winter tyre for European markets, Nokian Tyres aims to introduce “a new era of winter driving for consumers who want to combine winter reliability with Autobahn-level performance ...

Cooper Tires literally invites drivers to drag its name through the mud. But don’t worry, this is part of a new image overhaul that also includes updates to the brand logo, a refined colour palette, ...

Dunlop’s SportSmart MK4 hypersport tyre has marked its first year on the market with a pair of notable comparative test wins, reinforcing its position among Europe’s leading road‑focused performance ...

Zhongce Rubber Group has announced plans to implement a raw material futures hedging programme, aimed at mitigating the impact of price volatility on its operations. The proposal, approved by the ...

Hubtrac reports that it has marked a new milestone in its European expansion, with “multiple tyre models produced at its Serbia plant” having been retreaded at “a professional facility in the Czech ...

In 2026, Bridgestone will once again equip top teams in the FIM Endurance World Championship (EWC) with its Battlax motorcycle tyres – continuing a collaboration that began in 2017. This year, the ...

Thanks to a new compound, the next generation GT Radial SportActive 2 evo and FE2 evo arrive into Europe with a marked improvement in wet and dry performance over the previous generation products.

Over half of all new vehicles entering the market are SUVs, a shift that is placicng greater demands on tyre performance. Unlike traditional passenger cars, SUVs require tyres capable of supporting ...

As demand for performance SUVs grows, Kumho Tyre reports that the company continues to strengthen its position in the fast-growing SUV and high-performance SUV segments with its new ECSTA Sport, and ...

Yavuz Erikci has been appointed Petlas Tire country sales manager USA & Canada. In the new role, he will be responsible for developing Petlas’ presence across the United States and Canada, ...