Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." ...

"Forward bookings" for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released ...

In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

The lack of an alleged competitive search market in Britain prompted a class-action suit filed at the Competition Appeal ...

"The Act as drafted fails to pass constitutional muster," U.S. District Court Judge Algenon Marbley in the Southern District of Ohio wrote in a 49-page decision striking down the Parental Notification ...

Ad platforms with high exposure to performance-driven campaigns and Chinese brands face the biggest threat from higher tariffs on imports.

The campaign marks the first effort from the brand's new head of marketing, Kate Alini, who started in October.

The unscripted TV show will see Fallon starting up a marketing agency staffed by up-and-coming brand creative personnel.

In the leadup to the NFL Draft, TMA's Platinum Rye h Who Are The Most Marketable Stars Headed To The NFL? Short:as compiled a list of the top NFL prospects with the greatest commercial appeal, ...

The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotional and psychological drivers to help ...