The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.

The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.

GymNation has taken its unconventional fitness concept Nap Time™, the Middle East’s first gym class designed to help people fall asleep, to the streets of Dubai with a strikin ...

New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in the US advertising ecosystem.

Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s expanding network and labels like Ethnix.

To promote its Formula 1-themed film on Apple TV+, the streaming platform transformed a digital billboard in Times Square, New York, into a visual extension of a racetrack, demons ...

Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In ...

The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children ...

Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building ...

UNIQLO India, tells Media4Growth, how OOH can gain a better share of the marketing pie when it combines efficiency with ...

Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the UK, from ...

Aditya Birla Group’s jewellery brand, Indriya, has launched an Out-of-Home campaign in Indore featuring a large-format ...