As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

CEO Ken Murphy claims Tesco is “more competitive than [it’s] ever been, from a value point of view”, as the retailer returned to volume growth in the second half of the year. Reporting its preliminary ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

“I never believed I’d see this day. It’s fantastic,” Diageo’s CEO Ivan Menezes told analysts during a conference call last week to discuss the company’s results. The day in question was when Guinness ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Half of global advertisers plan to increase their 2025 media budgets, with a “major shift” towards performance marketing driven by retail media and connected TV, according to new data. The 2025 Media ...

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar ...