As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Chinese electric vehicle and battery company BYD faced several barriers as it planned to launch in five key markets in EMEA. The brand was mostly unknown in Europe, with research finding prompted ...

In her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications.

Google has developed a “P score” to assess different criteria when selecting creators, based on content style and their understanding of the product story.

Google has developed a “P score” to assess different criteria when selecting creators, based on content style and their ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...