As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...
Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...
The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...
In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...
The BetterBriefs project has launched a best practice guide to tackle industry shortcomings, as new research finds UK marketers waste more than a quarter (26%) of their budget on poor briefs and ...
The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar Chishty.
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