Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business ...

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

Data is more than just information. In the age of analytics-as-a-service, it's a valuable asset. The Big Data and analytics market has a value of $274 billion globally. A significant part of that ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...