CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future ...
The Diageo-owned tequila brand will host events in 12 cities globally in partnership with Mexican bakery Panadería Rosetta.
Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram ...
AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...
More than half of consumers distrust or are not confident in the reliability and impartiality of artificial intelligence (AI) search and summary results, and an even greater percentage wish they could ...
The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...
Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
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