Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

But for Sandals Resorts, the parent company of the Sandals and Beaches All-Inclusive Resorts, its properties’ identities are ...

Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

Shifting corporate strategies on diversity, equity and inclusion, traditional journalists losing ground to influencers and evolving investor communications are among the top 10 trends that will impact ...

Angercore, MAH-sculinity and roaring luxury signal a year of outrageous hope and blindspots, says M Booth chief creative ...

Hugo Nery, a copywriter with cerebral palsy, worked with art director Will Rodrigues to launch the Talento PCD mapping ...

Global CEO, Starcom MediaVest. Laura Desmond leads over 8,000 employees across 130 offices globally. She was first appointed to the role of global chief at SMG in 20 ...

The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...