Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...

Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — ...

Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...