Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...

“Experimentation at scale” is on the wishlist of Julianna Richter, global CEO of Ogilvy PR, Social and Influence.

But for spirits brands and retailers who often see sales drop during the period, the trend presents them with a sobering ...

The ritual of drinking milk of any kind usually doesn’t elicit the urge to burst into song, but Silk’s new spots filled with ...

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group. The agreement ...

The protein snackmaker launched its latest campaign, The B.S. Blocker, with an intent to keep its audience honest and ...

Canela Media announced this morning the appointment of Philippe Guelton as its global president, a newly created position at the company.

When PR people become the headline, it’s a sign that something has gone terribly wrong, The Aspen Group’s comms SVP Jennifer George wrote in a LinkedIn post in late December. George’s statement was in ...