In India, digital patience is earned, not assumed. Consumers will grant a brand their time when the journey feels clear, in their control, and supported by a human when it matters.

Kiran Mani, the founding chief executive of JioHotstar, has exited JioStar to join OpenAI as managing director for Asia ...

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

Targeting Gen Z fatigue, the globally integrated campaign pivots from refreshment to self-expression, challenging hustle culture and perfectionism.

Sport’s unique power lies in its ability to create belonging, but that can become a fragile thing to hold in an age where fans ask for receipts.

The deal highlights how the Indian Premier League (IPL) is evolving from a domestic corporate- and celebrity-led league into a magnet for global private equity and sports capital.

VML India has announced the appointment of two senior leaders as it continues to strengthen its national leadership team.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

Reducing language friction is not a cosmetic fix but a structural economic imperative—one that will increase productivity and formal engagement, says SPJIMR's Niharika Gupta.

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s ...

The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.