The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.

Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.

It latest campaign reframes cricketers’ downtime, swapping post-match adrenaline for screen-led unwinding in a high-decibel cricket season.

The account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X, which won the account in 2022.

Dentsu has been appointed as the integrated agency partner in India for Hell Energy Drink following a multi-agency pitch.

KFC India has appointed Suhayl Limbada as chief marketing officer, replacing Aparna Bhawal, who was appointed CMO for KFC ...

In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in ...

Himalaya BabyCare has unveiled a new summer-focused campaign designed to build awareness around seasonal baby care needs and introduce its first ‘Summer Care Regimen’. The initiative positions the ...