The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

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The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes ...

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s ...