The assumption that Snapchat is a brand awareness channel — good for reach, unreliable for performance — has followed the platform for years. Toni van Zütphen, Snap Women Lead EMEA at Snap Inc., spent ...

The productivity app market originated with the PC office suite, which has been the backbone of office work since the 1980s. With the shift to mobile, the sector has become lighter and more flexible, ...

The shopping app market is one of the largest on mobile, generating over $3 trillion in annual sales across marketplaces, fashion brands, supermarkets and specialist retailers. China and the United ...

Choosing an ad network has a direct impact on a publisher’s revenue. Many website owners compare networks using a single number — CPM. The network that shows a higher CPM often seems like the obvious ...

Discover why app marketing companies are indispensable in today's competitive landscape. Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s ...

The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

Our Dating App Report is the most thorough research available on the internet, with over 100 pages of data on the dating app industry. It includes market size projections, individual app revenues, ...

This channel is perfect for those interested in all things CRM, product marketing and retention.

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel. The platform enables users to track and ...

Binance is the largest cryptocurrency exchanges in the world, responsible for several trillion dollar crypto volume every year. It was founded in 2017 by Changpeng Zhao, who previously worked for ...

This guide will cover the best virtual reality app development services, how much it costs, top app development features, and how you stand to benefit from using virtual reality app development ...

This guide will cover the best financial app development services, how much it costs, top app development features, and how you stand to benefit from using app development companies. Financial apps ...