The campaign uses social media, influencers, on-ground activations and a brand tie-up, built around the film’s themes of love ...

Sridhar most recently served as EVP – Media at Innocean, and earlier held leadership roles at Innocean, Initiative Media and ...

Devyani International (DIL) and Sapphire Foods India (SFIL) have approved a scheme of arrangement to merge Sapphire Foods ...

Blinkit and Zepto capitalised on the viral 12-grape New Year’s Eve trend with specially curated boxes for instant delivery.

Her earlier roles include senior brand lead at VLCC, brand marketing at BIBA, retail marketing at Cheil India and marketing ...

Hyundai India appoints Tarun Garg as its first Indian CEO, leveraging over 32 years of automotive industry experience to ...

Argho Bhattacharya is a dynamic business leader who brings over two decades of business and marketing expertise to his role ...

North and West India lead India’s coffee surge, driven by youth, premium tastes, and evolving habits, reshaping the nation’s ...

AI can analyse and process data rapidly, but it’s human insight, empathy, and judgement that transform information into ...

By reorganising its portfolio around consumer mindsets and prioritising value over price, the brand cut confusion and grew ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

Kedar Lele has moved on from his role as managing director, Castrol India and vice president, South Asia, after a little over ...