The entry of big network channels into the DD Freedish universe has disrupted the long-standing dominance of independent ...

Spanning a series of social media posts, Ogilvy launched an emotional campaign to express the potential of colours originating from Asian Paints palette ...

ShelfRadar leverages AI to optimise campaign targeting and budget allocation. It enables marketers to identify the ...

Aniruddha Sinha, SVP, Marketing, CSR and Business Head - P2P Division, Walplast, writes that as marketing evolves with AI, ...

Premium repositioning, multi-channel distribution, next-gen media planning, category creation, and data-driven ...

Chandrashekar, Senior Account Director, will drive strategic counsel, innovation across the portfolio, while Acharjee, ...

Comfort is relaunching its signature product, Comfort Blue, with Smart Fresh Technology. The first campaign with Mandanna ...

Dinshaw’s has mandated The Womb to lead its strategy and creative across mainline and digital platforms. The Womb team has ...

News allegedly echoed Pakistan’s narrative in its coverage of the April 22 attack, which India has squarely blamed on ...

The eyewear brand Carrera in its ongoing collaboration with Australian cricketer Cummins unveil new look of the range ...

The legacy brand’s new range, The Dairy Factory, launched a TVC to highlight the goodness of slow-churned ice creams made from real dairy and available in 4 flavours ...

Five gold, seven silver and eight bronze accolades have been awarded for Asia-Pacific. India has won 7 awards with Leo, Mumbai taking home six awards and Ogilvy, Mumbai winning one award ...