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Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...
CEO Ted Sarandos believes generative AI is more than just a tool to reduce costs; he sees it as a way to boost creativity in ...
Netflix has used generative artificial intelligence (AI) to create visual effects in one of its original TV shows for the ...
The video streamer used AI tools to show the collapse of a building in the Argentinian show The Eternaut. The sequence was ...
The streaming giant's co-CEO told financial analysts that artificial intelligence tools are expanding creativity.
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...
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