Michael Jordan is returning to our television screens. To do what? I have no idea. But does it really matter? Guys. We're ...

Michael Grady, the play-by-play voice of the Minnesota Timberwolves, is expected to become Amazon's lead WNBA play-by-play ...

The booming, baritone narration by Jim Fagan is as much a part of 1990s NBA games as Bugs Bunny selling shoes with Michael ...

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! I ...

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...

NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion of the league for the 2025-26 ...