On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

AE’s ‘Sydney Sweeney Has Great Jeans’ campaign became the internet’s most controversial subject of the summer. Find out how much money the company made from the