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Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

CEO Brian Niccol explains the company’s pivot back to its roots.

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.