McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Sydney Sweeney faces social media backlash over American Eagle genetics ad that echoes Brooke Shields' controversial Calvin Klein jeans campaign from decades ago.

McDonald’s, an American multinational fast food chain, launched now-called stand out marketing in March 2025 by selling a ...

Sydney Sweeney’s latest American Eagle ad has been at the center of numerous debates online, but now, another superstar has ...

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny ...

Genes are universal, and so is controversy. The “Sydney Sweeney Has Great Jeans” American Eagle ad campaign, which played on ...

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.