Yamaha wasn't the first to bring the ATV to the U.S.; that honor belongs to the banned Honda ATC. But in 1980, Yamaha launched the YT125 Tri-Moto, which had three wheels powered by a 123cc two-stroke ...

Yamaha is a well-known name in the worlds of music and technology, making products like the Yamaha silent electric guitar among other, more standard Yamaha microphones and other devices. In 1955, part ...

This year marks 30 years since Yamaha Motor launched the "world's first electrically power-assisted bicycle." The company celebrated in style last month with the launch of a special-edition YDX-Moro ...

Sea-Doo’s Spark Trixx and Yamaha’s JetBlaster are two of the most fun, playful models in the PWC market. Though each follows a similar formula—advantageous horsepower-to-weight ratio and ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toy giant Hasbro HAS is in a blaster battle with a scrappy ...

Yamaha is at it again with a new mid-drive motor for electric bikes, this time launching the updated Yamaha PWseries S2 drive unit. It’s everything you’d expect from a new motor update, with more ...

With its cyan-blue deck, lime-yellow saddle, and splatter-paint graphics, the JetBlaster evokes Yamaha’s WaveBlaster, a mid-’90s craft that retains a die-hard fan base. But don’t expect a trip down ...

Yamaha presents a new 350 kW electric motor that this month will be available for OEMs to order "for commissioned prototype development." According to the Japanese manufacturer, which already ...

Yamaha is no newcomer to the electric bicycle industry. In fact, Yamaha basically created the industry when the company built the world’s first production electric bicycle back in 1989. And now Yamaha ...

Blaster Master Zero is built upon the same offbeat premise of the 1988 original - a young boy, Jason, follows a frog through an interdimensional portal and winds up exploring a series of ...