Parsed into three groups, students in a public relations capstone course at Kennesaw State University discuss campaigns they have implemented after a semester of research, planning and collaboration ...

Public relations professionals play an increasingly critical role in shaping how organizations, brands and individuals are perceived. Often acting as the source behind the curtain, gathering facts and ...

Public relations is essential for business leaders to understand in today’s fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...