The coronavirus outbreak and social distancing rules have caused widespread stress and anxiety. In times of uncertainty and distress, many people find ASMR videos comforting. ASMR, which stands for ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

With millions of viewers seeking relaxation, sleep aids, or simple sensory satisfaction, ASMR pronounced as "ass-mir" offers a unique opportunity for content creators to grow a loyal and engaged ...

However, companies are not the only ones cashing out on the ASMR phenomenon – individuals can also profit off ASMR content. The woman behind Gentle Whispering ASMR, one of the ASMR channels with the ...

Makenna Kelly was stressed out. The middle-schooler had a mountain of homework to tackle and couldn't sleep. As she scrolled through YouTube, searching for something to help her focus and relax, she ...

How do you get a YouTube video to pop? Certain video title keywords are associated with much higher view counts, according to a new study of the platform’s biggest channels by Pew Research Center. The ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...