This year's commercials proved once again to be star-studded, featuring everyone from the Backstreet Boys and Jon Bon Jovi to ...

This year's Budweiser Super Bowl ad begins with a Clydesdale foal wandering beyond his stable to find a small bird beside a ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect ...

Ben Stiller breaks down his bananas Super Bowl commercial with Benson Boone, noting that his costar performed a signature ...

With Super Bowl LX on everyone's minds, it's time to take stock of the best commercials that aired during the game. Some of them went online as much as a week ahead of time, while others waited until ...

Get all the latest information on all the ads as the Seattle Seahawks take on the New England Patriots during Super Bowl LX at Levi's Stadium in Santa Clara, Calif. From George Clooney's first ...

While there are, yes, plenty of people tuning in to the 2026 Super Bowl to actually, you know, see the game, the rest of us ...

With “American Icons,” Budweiser is not just defending its USA TODAY Ad Meter title and hoping to add a 10th trophy to its mantle. In its 60-second spot, Bud also leverages what it believes is the ...

Andy Samberg does his best Neil Diamond impression in this year's Hellmann's Super Bowl ad, singing "Sweet Sandwich Time" and ...

NASCAR drivers Bubba Wallace and Jesse Love appear in Super Bowl LX ads for Toyota and Samsara, bringing stock car racing to a national TV audience.

You don’t have to make a wager to make money off a proposition bet at the Super Bowl. You can be an investor. Ignore the ...