Many fast food restaurants have menu items that inspire a cult following, but fans of Taco Bell take that obsession to a whole new level. Over the years, numerous discontinued Taco Bell fan favorites ...

Taco Bell is known for so many wacky innovations that it might be hard to remember what they started with. Taco Bell’s tacos are still, some would argue, the heart and soul of the menu. But with a ...

Taco Bell is cranking up the nostalgia level with its latest menu items. The Tex-Mex taco chain is bringing back five menu items from the 2000s that have been retired from the menu. Starting on ...

It’s the Y2K all over again at Taco Bell. Five iconic menu items are making a comeback — all under $3 but available for a limited time. The Decades Y2K Menu will be available nationwide Sept. 9, Taco ...

Early 2000s nostalgia isn’t just hitting fashion trends and box office sequels. Taco Bell is tapping into fan favorites from two decades ago with its new Decades Y2K Menu. On September 9, Taco Bell ...

Taco Bell CMO Taylor Montgomery told Business Insider why brands misstep with fans — and how to avoid it. He said there are three ways to tune in: analytics, social media feedback, and focus groups.

Taco Bell is throwing its menu back to when “Say My Name” by Destiny’s Child was dominating the airwaves. Tex Mex-inspired chain just announced this year’s old-school offerings: the Decades Y2K Menu, ...

That distant ringing? It’s the sound of the Taco Bell death knell, tolling for the restaurant chain’s shambolic AI-powered drive-thrus. We exaggerate, but only a little. The much-maligned tech ...

Taco Bell is hitting rewind. The restaurant chain is serving up the early 2000s with its Decades Y2K Menu, which brings back five of its most requested favorites of the era. The new menu features the ...

The fast food chain is tapping into 2000s nostalgia with its brand new Y2K menu, which sees the return of five Taco Bell favorites: the Cool Ranch Doritos Locos Tacos, the Double Decker Taco, the ...

Taco Bell is taking a trip back in time with the nationwide return of some of its most nostalgic menu items, rolling out a special “Y2K menu” starting Sept. 9. The lineup includes the Double Decker ...