This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.

Vibe says more than 5,000 brands have used its self-service TV-buying ad platform — and 10% of the ads it runs are created ...
Advanced Television

Publica expands partnership with Samsung Ads

Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its ...
FiercePharma

TV drug ad spending plummeted in July, while AbbVie's Skyrizi regained the lead

In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...
MediaPost

Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds

Despite increasing pressure from other new media -- digital, social media, and otherwise -- U.S. adults feel TV is the most "acceptable place" for advertising, registering 43% approval. Well behind TV ...
Yahoo

Trump signs order looking to decrease number of drug ads on TV and on social media

President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...
Business Insider

YouTube is dominating TV viewership — but Amazon's Prime Video is on pace to be a bigger cash cow

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...