Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
How AI Is Changing Search—And Public Relations
The search landscape is changing, but we have no reason to worry if we continue to do the hard work for our clients and ...
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How to Get Free PR When Launching a New Startup
Launching a startup is an exciting milestone, but one of the biggest challenges new businesses face is getting noticed. In today’s competitive landscape, having a great product or service is not ...
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Blake Lively, Justin Baldoni, and the Power of Hollywood PR: A Case Study in Celebrity Crisis Management
Hollywood is where every move is scrutinized under the harsh glare of media and public opinion, public relations isn’t just ...
Margie Korshak, Chicago public relations executive who worked with the stars, dies at 86
In announcing Korshak's death, Broadway In Chicago called her a "trailblazing force" in the public relations industry.