Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their ...

If you want to prep a bunch of cosmos, either for a later party or for yourself to enjoy throughout the week, this is the ...

The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits, making excellent ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. However, while related, they refer to distinct strategies and concepts.

Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model. The announcement: Mutinex, a leading provider of marketing ...

Let’s face it: the average consumer doesn’t care how an ad campaign is built – whether it came from a top creative director, the latest AI model or an advanced marketing platform. What matters is how ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...