The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...

That's the global estimate while results vary by region. In the U.S. for example, the estimate is between 3% and 4%, while the average for Easter Europe is 11%.

Both IPG-owned agencies will service the Yieldstreet account via a dedicated team that pulls from talent across its network.

Magnite combines CTV strength, strategic partnerships, and AI-driven ad innovation to fuel long-term growth at a compelling ...

Media Buying Power List leaders outline 2026 priorities, from AI-driven orchestration and transparency to outcome-based ...

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- In a significant industry development, OUTFRONT Media Inc. (NYSE: OUT), one of the largest and most trusted out-of-home ("OOH") media companies in North America ...

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...

ABM Campaigns: Vereigen Media ABM experts focus on identifying and engaging the buying committees that matter most. Through ...

Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...