The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...
That's the global estimate while results vary by region. In the U.S. for example, the estimate is between 3% and 4%, while the average for Easter Europe is 11%.
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