Pop-Tarts have dominated the breakfast snack market for decades. But the ubiquitous treat almost lost the pastry race to a relatively unknown competitor.

Is there a more distinctive breakfast memory for kids of the 1990's and early 2000's than scarfing down a steaming, fresh-out-of-the-toaster Pop-Tart on the way to the school bus stop? We didn't think ...

Two American icons are coming together, as Pop-tarts announces a multi-year partnership with the National Football League in the UK and Ireland. The Kellanova owned snack brand is already synonymous ...

Pop-Tarts are a household name — but have you heard of the Pop-Tarts ice cream sandwich? This summer, Kellanova announced its Pop-Tarts were being made into ice cream sandwiches and ice cream pints to ...

Fans cannot want to try this sweet surprise. Whether eaten straight from the wrapper, toasted or even frozen, Pop-Tarts are a favorite food for breakfast, snack time or just because. The popular ...

Pop-Tarts Fans Are Begging for the Return of Several 'Forgotten Flavors' originally appeared on Parade. Pop-Tarts flavors come and go all the time, but there are a few that consumers just can't seem ...

The two winners of the Pop-Tarts Bowl are heading to Ireland next month to kick off college football season. Now, two Pop-Tarts mascots will join them.Iowa State and Kansas State are slated to play at ...