Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

gremlin / Getty Images Though it has been said that there is no such thing as bad press, there is little doubt that many organizations that have been on the receiving end of bad public relations ...

there is little doubt that many organizations that have been on the receiving end of bad public relations (PR) would disagree. Rightly so, since negative press, aka, PR nightmares can hit business ...