I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An ...

In today’s attention economy, crafting a comprehensive PR strategy across a wide range of channels within a well-structured budget is crucial for enhancing your brand reputation, managing crises and ...

Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Celebrity publicist and CEO of Tribe Builder Media, an award-winning hybrid digital PR agency based in Los Angeles and NYC. The lead-up to an initial public offering (IPO) can be scary. Fortunately, ...

Why a brand should have a social media PR crisis response plan in place, and how businesses have handled a social PR crisis of their own. A social media PR crisis response plan is a strategic ...

Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly ...