Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. With the ever-growing digital age, public relations has become an even more ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

Press releases are a tactic that was extremely popular in the past but has dwindled as PR has evolved. In fact, I know that a lot of people -; admittedly, myself included at one time -; like to ...

My first business plan didn’t include a PR strategy. What I didn’t realize was that PR could actually bolster my advertising and marketing strategies.The first time I hired a PR firm, I wasted tens of ...

It is often said that "all publicity is good publicity." In truth, this is a misleading phrase and assumes that a company has the luxury of choosing between different types of publicity. If only there ...