Press releases are a tactic that was extremely popular in the past but has dwindled as PR has evolved. In fact, I know that a lot of people -; admittedly, myself included at one time -; like to ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. With the ever-growing digital age, public relations has become an even more ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Go ahead and lose it_._ The door is closed and the public relations professional sitting across the table from you has heard it all before. You want to know two things: How does your fiercest ...

It’s that time of year again. You and the other leaders at your company are spending time looking back on the year’s performance–what went well, what could be improved, what you’ll make room for in ...

The tech marketplace is evolving at an exponential pace. When it comes to the crypto and blockchain spaces, the scene’s volatility requires a project’s PR team to be able to react at lightning speed ...

Opinions expressed by Entrepreneur contributors are their own. Getting publicity for yourself, or your company, is just as important as advertising your brand — but it’s often overlooked.