In this interview from Streaming Media 2025, Cocoa Creative CEO and Iowa State University assistant professor of practice Terrence Thames discusses his approach to teaching students about the creative ...

The key to getting featured in the media is leveraging emotions to ensure you stand out from other experts in your field.

With an overwhelming number of options, brands can no longer rely on paid tactics alone to stand out to today's time-starved, ...

Artificial intelligence has become a defining force across industries, including ours. Our company, The Communications Group, ...

In an industry where geography often dictates opportunity, the story of Christian Anderson, better known by his stage name Trust’N, stands out as a testament to resilience, creativity, and pure drive.

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, today announced the expansion of its AI ...

With the recent FDA untitled letters for more than 40 ads — flagging issues from overstating the efficacy of a drug to problematic major statements — marketers and creatives are eyeing that panic ...

Local Action Marketing, a new global sports marketing agency based in L.A. with affiliate members and advisors around the ...

Influencer unboxing videos have become a huge part of pop culture – and brands are responding with ever more over-the-top PR ...