PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Founding Partners: Geoffrey Thompson, Elizabeth Bracken-Thompson, and Dean Bender Thompson & Bender is the unrivaled leader in delivering strategic PR, advertising, social media, event marketing, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Rapid advancements in technology are quickly transforming the business world. Without ...

The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Allison Pitman of BCH Agency is ...

Four advertising and public relations majors represented RIT in its debut at the annual American Advertising Federation (AAF) National Student Advertising District 2 Competition held April 20 in New ...

Let’s face it – even the biggest companies mess up sometimes. Corporate marketing teams occasionally drop the ball so spectacularly that their blunders become legendary. While some firms recover ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...