The owner of Carnival Cruise Line, Princess Cruises and Holland America plans a new campaign before the industry’s ...

The company has a clear mission: deliver the performance insights needed to make your brand’s promotional investment work harder.

Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Sporting tourism is a booming business. According to Yougov research, 70% of Aussies say they would travel domestically this year for a sporting event. With this, the price of being an official event ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model. The announcement: Mutinex, a leading provider of marketing ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon. Ott joined the ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies. Let me tell you about the $2.4 million mistake I see ...