This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic ...

For brands to thrive in today's ever-changing landscape, they must cultivate a deep understanding of their purpose. This ...

Brands are humorously apologizing on social media for their outstanding services and products, a trend that originated in the ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

Domino’s taps into a viral TikTok trend with its “67” deal, earning rave reviews from social media users and pizza lovers.

From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my ...

For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Once shorthand for leisure and lifestyle, it’s now the $16tn powerhouse driving growth across transport, entertainment, ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...