Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

On Thursday, the Lakers will take on the Milwaukee Bucks as they aim to snap a two-game losing streak. While the Lakers have ...

Nike's latest LeBron James signature basketball shoes are already marked down, and that's leading to some big savings for ...

While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

Minnesota Timberwolves guard Anthony Edwards' first signature adidas sneaker drops in the "Arctic Night" colorway on March 15 ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

The Los Angeles Lakers have produced numerous basketball legends who have successfully transitioned their on-court fame into ...

It's not that Lakers star LeBron James does not want to help out his team when it comes to adding players in the coming offseason, during which he is all but certain to become a free agent. It's just ...

What if high school players were never allowed to jump straight to the NBA? Where would LeBron, Kobe and KG have attended ...