BILLUND, Denmark — Lego has introduced a new line of construction toys that caters to girls ages 5 years and older. Lego Friends, the company said, is a collection that will consist of 23 products ...

Can a video game teach kids about friendship? That is the premise of the new "LEGO Friends" from Warner Bros. Interactive. Based on the 2013 Toy of the Year award-winning LEGO Friends construction ...

LITTLE ROCK, Ark. (KTHV) - LEGOs have permeated pop culture to almost every level. No longer just a plastic building block, the toy company has video games and BLOCKbuster movies. The tremendously ...

Who doesn’t love a good holiday countdown? Advent calendars build anticipation, make every single day more exciting, and are fun for both kids and adults. Of course, the whole process gets a bit more ...

Ken, Ryan and Nina Sarna have already shown a ton of success with their NFL Flag Football league. Now the family is looking to show off its other playmaking abilities with LEGO. The Coach Sarna League ...

In December 2011 the Lego Group (TLG) announced the launch of Lego Friends, the company's sixth attempt to market a product to girls. Lego Friends, which was supported by a $40 million global ...