Big fashion for the little ones has arrived. JCPenney is teaming up with award-winning actress, NBA Hall of Famer and entrepreneurial co-founders Gabrielle Union and Dwyane Wade to launch an exclusive ...

JCPenney will start opening baby shops within 500 stores Aug. 31, looking to absorb some of the customers from recently closed Babies “R” Us. The department store already sells cribs, high chairs, ...

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This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CLEVELAND — Attention parents and parents-to ...

Call it babypalooza: JCPenney is betting big on little ones, announcing the opening of new Baby Shops in 500 of its stores. That follows Walmart’s news that it, too, is stepping up its baby game with ...

In a bid to fill the void left by the Babies ‘R’ Us bankruptcy, JCPenney is expanding its baby products selection within 500 select stores, starting August 30, 2018. The new expanded baby departments ...

“We wanted PROUDLY’s first step into apparel to be with a partner who truly understands our vision – and JCPenney does,” said Gabrielle Union. “It’s about representation, quality and celebrating all ...